10-Target audience research- rhiana

 Task 1 - What is a Target Audience?

(By Rhiana)

What is an audience?

A audience are the people who consume a product, this can be done in many ways such as listening, watching, playing etc. In media, the audience are the recipients of film, games and many more. The audience are essential because they are the reason why the product exists and was made for them.

How do we define target audience?

Target audience are consumers that the product is essentially aimed at. There are three main types of target audiences; primary, secondary and tertiary. Primary target audiences are the main audience at interest. Secondary target audiences are consumers but the product was not initially made for them, they may consume it because of their relationship with the primary target audience. Tertiary target audience have a slight interest because they know something within it but do not usually consume it. Many factors make up who the target audience are such as; gender, age, interests, income range, interests and location. 

Why is it useful for a film to have a target audience?

It is very useful to films to have a target audience so that their product can be successful and seem to have a focus. by having a target audience, it almost guarantees that their product will be consumed.

Which audiences do you think teen darams appeal to?

The primary target audience for teen dramas would probably fit into these categories:

• Age- 13-19
• Gender- essentially male
• Class- D/E
• Ethnic group- multi-cultural
• interests- meeting friends, partying, soicalising

These factors may/will depending on what type of teen drama it is, for example high school drama the gender may change.