Monday 8 December 2014

Art of the title - Analysis of title sequence

Se7en (1995)

Credits:The credits shown in the following order:
1.distributor 
2.production company
3.main actors/casts 

4.music/audio
5.costume designers
6.editing team
7.production of design
8.director of photography
9.co-producers
10.co-executives
11.executive producer
12.writer
13.producer
14.director

Font:
The font from the title sequence is called 'se7en' alongside a type-writer styled font.
The font is scattered all over the screen from the title sequence of Se7en when the credits change from different categories. The font is white, for this to be seen in the title sequence, it is placed on a black/dark background. In the background of these fonts its is either a completely blacked out screen with just the font settled somewhere on the screen or it has a clips of a person writing in his journal and doing strange activities. The audience is introduced to the beginning of the film and also clips that may be important later on in the film. The font is placed on top of these clips and images. The title sequence also has an eerie sound throughout, this creates a scary atmosphere for the audience leading them into the genre of the film, crime and horror. 


Other:
I chose this title sequence as it had 9 sections with strange images. When watching this title sequence, it instantly informed me of the genre of the film due to the font, clips and sound. Together, they instantly made me feel a sense of fear but also it gave have enough information to want to know what the clips in the background meant.




The Lego Movie (2014)

Credits:The credits shown in the following order:
1. Directors
2. Screenplay
3.Storyline
4. Producers
5. Exclusive Producers
6. Animation Supervisors
7. Film Based on
8. Cinematography
9. Production Designer
10. Editing
11. Music
12. Feature animation
13. Co-Producer
14. Associate Producers
15. Casting Crew
16. Cast
17. Production Companies

Font:The font in the title sequence of The Lego Movie is called 'Impact Label'. The font is located in the centre of the screen, if the image on the screen is not moving. However if the clip is of a moving image the font is located anywhere on the screen. Behind the text there are clips of Lego built objects  such as buildings and machinery. The font seems as though it is embedded into the Lego. The title sequence also has a theme song playing in the background. The Lego is bright and the font is quite simple, this creates a balance between the two. Despite the text being simplistic, the Lego creates a child like feel to it, this implies that the film is targeted at a younger audience.

Other:This title sequence appealed to me as it has bright colours, this is different to the other title sequences as they are either have dark or neutral undertones. Furthermore, when watching the title sequence, it intrigued me as it is unusual to see Lego being made into a film when it is commonly known for being a physical toy.



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